Working Paper Alfred P. Sloan School of Management Social Comparisons and Cooperative R&d Management of Technology Social Comparisons and Cooperative R&d Ventures: the Double-edged Sword of Communication
نویسندگان
چکیده
In this paper, we examine the communication-performance link in the R&D laboratory, with an eye toward the effects of taskand equity-related communications on the social environment. We argue that social comparisons (in which employees make comparisons between themselves and their coworkers) can have deleterious effects on performance under certain conditions, possibly negating the positive effects of increased communication. We discuss the theory and evidence behind the social comparisonperformance link, and then propose mechanisms to promote the positive effects of social comparisons, while minimizing the negative. These mechanisms take the form of organization structure and human resource management policies. The conclusion is that while other factors, such as characteristics of the partners, technology, and market, are important in structuring the cooperative R&D venture, attention to social comparison theory's consequences may help the venture realize its full potential.
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